“I can trace 72 new business clients to the seminars we've built around your consulting protocols, KPIs, benchmarks, trend analysis and what-ifs etc. That works out to annual fees of around $500,000 this year and every year ... with more to come. You are a visionary and the keeper of the CPA soul.”

“Thanks for the incredible work you’re doing through Principa. You were always the one who provided us with the meat & substance in RAS ... the consultant "guru" we all appreciate & need. I firmly believe that more firms will move to Principa once they understand all that you are now doing.”

“I’ve been following your approach for introducing our services to new clients. After meeting with just two prospects, we converted them both! $34,800 in new fees is QUITE A RESULT in any language. It’s so much easier to get to “yes” with this new approach. Thank you—it works!!”

"Your support people are among the best in the business! Your team members should be acknowledged for delivering truly superior customer service. The friendliness and accuracy with which they have answered all of our needs has been great."

“We just signed up two clients for $40k in additional fees. GamePlan was central & that’s typical of the success we enjoy through our Principa Alliance membership. Not only is GamePlan instrumental in lifting the level of our service capability; it’s a great selling tool through its analysis (and presentation) of a prospects past year’s performance. Keep up the great work Principa!”

“Our organization has worked with Ric Payne and his associated companies for the past decade and we are 100% behind Principa’s driving objective of helping CPAs and Consultants make a real difference in the lives of their small to mid-sized business clients.”

“Principa continues to provide tools and resources that can easily be utilized by busy professionals. Tools that enable them to REALLY do Business Development work. For those of us in the profession that really want to make a difference to our clients business and their life, Principa is producing the Holy Grail. ”

“Before I joined the Principa Alliance I entered a client’s data into the GamePlan software and sent him the Management Reports to get his thoughts. He called me the very next day and said just one word … “JOIN!”