In line with our mission of scouring the knowledge universe, we are always on the lookout for new and important business books that will be of value to our members. The following list consists of some core reading we believe every business advisor should read.
** = Ric's Favorites ** The Ultimate Question: Driving Good Profits and True Growth ** S.P.I.N. Selling ** Customers for Life ** The Story of Obvious Adams, The Story of a Successful Businessman ** Moments of Truth Building a Chain of Customers Beyond Maximarketing: The New Power of Caring and Daring The Loyalty Effect, the Hidden Force Behind Growth, Profits and Lasting Value Fabled Service, Ordinary Acts, Extraordinary Outcomes At America's Service Jump Start Your Business Brain: Win More, Lose Less and Make More Money With Your New Products, Services, Sales and Advertising A Passion for Excellence Keeping Customers for Life Clients For Life How Great Professionals Develop Breakthrough Relationships Practice Management/Practice Development ** Measure What Matters to Customers: Using Key Predictive Indicators ** Pricing on Purpose: Creating and Capturing Value ** The Professional's Guide to Value Pricing ** The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services Managing the Professional Service Firm True Professionalism The Trusted Advisor Consultant Market Yourself Raise Your Profile and Attract New Business Business Strategy/Business Analysis/Business Management ** Competitive Strategy Techniques for Analysing Industries and Competitors ** The E Myth ** Good To Great ** The 80/20 Principle: The Secret to Success by Achieving More With Less Blue Ocean Strategy Re-engineering the Corporation Built To Last Managing for Results Credibility The Fifth Discipline Lessons from the Art of Juggling The Cost Management Toolbox: A Manager's Guide to Controlling Costs and Boosting Profits The Art of War Only the Paranoid Survive The Value Imperative: Managing For Superior Shareholder Returns ** How to Win Friends and Influence People ** Catch! A Fishmonger's Guide to Greatness Inside the Magic Kingdom Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success 1001 Ways To Energize Employees FISH! A Remarkable Way to Boost Morale and Improve Results Body and Soul Vision/Leadership/Personal Development The New CFO Financial Leadership Manual ** On Becoming a Leader ** 7 Habits of Highly Effective People ** The One Minute Manager Vision, Values and Mission Unlimited Power Visionary Leadership The Vision Retreat ** Leading Change ** Who Moved My Cheese |
