How We Work With You
Sales and Marketing Strategy and Processes
What is marketing? Generally speaking, most business people equate with selling and advertising.
Marketing, though, is more than selling. It is about identifying your customers, finding out what they need, want and desire and then coming up with a product or service at the right price and place and with the right service and quality to satisfy their needs. Selling and advertising is promoting the product so that the purchase can take place. Effective marketing means maximizing the customers' satisfaction and minimizing their dissatisfaction.
The key to marketing is this: putting the customers first.
Until you know who your customers are and what their real needs are it is useless trying to sell what you want to sell. Customers will buy from you only when they believe you can satisfy their needs and/or solve their problems. You have to study your customers before you can say, "This is what they want" or "This is the offer I will make to them."
You usually will not just make a single offer to your customers. Most businesses find that they have groups of customers (with common needs), rather than one unified market. This means that you will have to make group offers, rather than one universal offer. The key factors you must consider in each offer are:
- The Products or services you can provide
- The Price you will charge
- Your Place in the market
- The Promotion techniques you will use
Using a structured approach, we'll work with you to define your Business Value Proposition (BVP) – a way of clearly and quickly communicating why your business is the best choice for your customers.
We'll train your team how to be continually promoting the your business value proposition, how to convert enquiries into sales, and just what it is that sets your business apart from your competitors.
We can help you develop a marketing strategy that generates leads and determine an implementation plan that will maximize your marketing results.