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Novotel Hotel | Brisbane, Queensland | May 12-13, 2008

We're bringing out the big guns for Practice 2020, 2008, happening in sunny Brisbane. This program is jam-packed with special guest speakers, practical hands-on implementation training and Principa Alliance members sharing their secrets to success.

Featuring 'Crazy Dentist' Dr. Paddi Lund of Towards Awesome Service fame AND Paul O'Byrne from British super-user firm O'Byrne & Kennedy!

Register TODAY - this program WILL sell out and you WON'T want to miss this one!

Register Now!

Challenges and Opportunities Facing Our Profession Today
20 minutes with Principa CEO and Founder Ric Payne will position this year's Conference Agenda in the context of the key challenges and opportunities facing the profession right now and in the foreseeable future.

O'Byrne & Kennedy - A Firm's Re-engineering Success Story
Principa firm, O'Byrne & Kennedy (OBK), will join us from the UK. OBK will deliver a practical "hands-on" workshop that will teach you how they totally re-engineered their practice and down-sized their clients (by a whopping 90%!) while super-sizing their bottom line.

They'll be talking about the real-world application of value pricing in a no-timesheet practice, client selection & de-selection, productizing services, selling consulting services, developing and empowering their team, the leap in their professional enjoyment and importantly: the mistakes they made and the lessons learned. You'll discover what OBK has done with the ideas and systems they took away from Bootcamp and how they've integrated Principa's tools and resources.

Unanimously voted 'best session' at our recent Las Vegas conference, we've made the decision to bring OBK Down Under so our Asia Pacific members can benefit too. This is a 'don't dare miss it!' workshop that will inspire you, motivate you, and equip you with solutions and ideas you can implement immediately. Bring your team and hit the ground running when you return to your practice.

Facilitating Principa Workshops for Higher Profits and Greater Client Results
These powerful DVD based programs could be delivering new quality business to you each and every year and with proper positioning, they can be delivered by any of your team members with ease and confidence. We'll take you through a process to get the most out of the Principa DVD resources and turn them into profit generating, lead creation tools. Bring your team for this one and let them drive the process when you get back to the office.

PLUS each firm attending the Practice 2020 Conference will receive, absolutely FREE our newly produced Towards Awesome Service DVD and will have a once-only opportunity to invest in the full updated DVD resource kit at a never to be repeated special price.

Creating The Perfect Firm: It's Not Just About Strategy
As Henry Ford said wisely so many years ago, If you think you can, or you think you cant, youre right. In this power-packed session, Ric Payne will show you how to frame your vision for the firm you want to have, the clients you want to serve, the services you want to offer and the team members you want to work with. It's a protocol that you can also use with your clients.

Principa Trailblazer Session
This session focuses first-hand on how one Principa Member is achieving dramatic results implementing the Principa tools and resources. Learn the ins and outs of implementation, tips and tricks for getting it right, and engage in an open question and answer session with your peers.

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Conference Start - 9:15am

SPECIAL GUEST, DR. PADDI LUND OF TOWARDS AWESOME SERVICE!
Spend a morning with self-confessed 'Crazy Dentist!' Dr. Paddi Lund. 'Crazy' because he's doing so many outrageous things in his practice and because his success defies all conventional business paradigms.

You'll learn first-hand how he's built a 'By Invitation Only' business that thrives despite the fact that he locked his front door, took down all his signs and removed his name from the phone book! It's hard to believe he's still in business, let alone hugely successful. AND SUCCESSFUL HE IS.

• Paddi works only 22 hours a week yet makes 3 times more than the majority of his colleagues.
• His team members never leave, and his customers are clamoring to buy his services.
• But more than that, Paddi loves coming to work and has a rich, fulfilling life as a result.

All this from focusing on just one aspect of business: not marketing nor advertising, his products, services nor even profits ... but HAPPINESS!!! Business Happiness, to be precise!

In this session you'll learn all about Paddi, his focus and the simple business systems that have helped him to build such a successful, happy and profitable business. More importantly, you'll learn the principles Paddi discovered along the way that helped him to create what one business expert describes as, "The most astonishing business on the planet!" Principles that will work just as well for you as they have for Paddi.

Join us as Paddi shows you how he built a happiness centered business, how it's the critical non-essentials that are essential to your success, and how you can learn his best secrets to do the same. Definitely bring your team for this one!

Accelerate Your Results - Principa's Online Community - A Guided Tour
You'll discover how to get the most out of our brand-new website and the swag of powerful new content it will house including Principedia (a consulting and practice development knowledge base and collaboration tool utilizing Wiki technology), see how to extract the information you need from our interactive community and get an inside look into the brand new Luminaire program; the perfect vehicle for helping you sharpen the saw and keep it that way.

Developing & Using Elevator Speeches to Promote Services and Harness Profit Opportunities
In this popular hands-on workshop led by Kerry Payne, we'll harness your collective selling power and develop a 30 second elevator speech for each of the core services you'll be offering in the coming 12 months. Kerry will show you how to get every member of your team using them with confidence and ease to educate and inform clients of your featured services.

Delivering CFO Services - Success Tips From 3 High Performing US Practitioners
Ric Payne shares with you the winning secrets of three high performing Members of the Principa Alliance who delivering services that add profits, value and a sense of purpose to their professional life. We'll be featuring their experiences and sharing their insights on designing, selling and delivering CFO services to small and mid-sized businesses as a logical extension of compliance services.

Principa has not blocked any rooms for this event. If you wish to stay at the conference hotel, please reserve your room early to avoid disappointment. Please contact the Novotel Hotel directly to reserve your accommodation.

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Your investment in this 2-day value-packed program is just:

If you'd like to build an engaged and motivated team to help drive implementation in your firm, this program is a MUST ATTEND for Partners, managers and team members alike. Without exception, Principa members who have made the Practice 2020 investment in developing their team unanimously agree the ROI is significant.

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All Principa U professional development programs carry a money back guarantee. If our training programs do not deliver what we promise they will, simply tell us before leaving the program and the tuition component of your investment will be promptly refunded.

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If you find you're unable to participate in a Principa U program that you've registered for, we'll naturally be disappointed. But we understand that plans change and sometimes circumstances beyond your control dictate your calendar.

At the same time, we hope that you understand that when we accept your registration we confirm your attendance with the seminar venue, and in doing so, enter into a binding contract that guarantees we will pay for your attendance. Because of this we need to impose the following seminar cancellation policy for all Principa U programs:

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Prices and agenda subject to change without notice.