Principa Members Area

To discover firsthand how to really differentiate your firm in the sea of sameness that characterizes the profession today, join Principa's CEO and Founder, Ric Payne, who has been described as a 'dead-set practice development GURU' by thousands of public practitioners.

For an investment of just $95 per person you'll see firsthand how we can help you get the edge on your competition in the same way literally thousands of other firms around the world have already done. You'll leave with dozens of ideas you can apply in your practice immediately. In fact, we guarantee you'll pick up more ideas for building a great practice in this 5 hours than you might ever have thought possible.

A bold promise? Sure. But one we know we can deliver.

For the past 20 years Ric Payne has focused entirely on developing tools and resources, systems and support to help accountants in public practice. He was the principal architect of the world famous Accountants' Boot Camp - a program that was endorsed by 37 US State Societies and five other leading national professional accounting institutes around the world.

Over 3,700 firms have participated in that program since it was launched it in 1992 and the impact it's had on the way many of those firms operate has been staggering.

Now you have a unique opportunity to experience his instruction, up close, for yourself.

Ric will share with you the keys to their success, which can be summarized in 5 words: clients (how to attract the best), services (how to design, position and deliver value), prices (how to charge what you're worth), team members (how to attract and retain talent) and productivity (how to maximize your billable production.)

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Agenda

As well as addressing these keys to success, here's what you'll take away from this training program:

• The four things you should talk to your clients about that will change the relationship they'll have with you forever.

• The five skills you need to get right to become a super-sales person without losing your professional integrity.

• Four simple communication tools that will get you quality business advisory engagements at least 6 out of every 10 times you use them.

• A stunningly simple (but little known) system for generating quality referrals for business advisory services.

• What the world's leading small and mid sized CPAs are achieving in terms of profitability, productivity, revenue mix, team turnover and other critical performance metrics (you'll benefit from the research in preparation for a full day session Ric will also be doing for the Canadian Institute of Chartered Accountants SME Advisors Conference - Niagara Falls, Aug 7).

Accountants are the unsung heroes of today's business world and our goal at Principa is provide you with the tools you need to make your voice heard. We've made it easy for you to leverage the trusted relationship you already have with your business clients. We've turn-keyed everything you could possibly need to build a world-class practice and offer valuable business advisory services. All you need is the will and we'll show you the way.

Imagine this...

A steady stream of quality business clients coming to you for services that dramatically improve their bottom line (and yours). Clients who truly value what you do for them. Clients who are delighted to pay for the privilege of working with you and clients who give you quality referrals. Even better, imagine you've regained your 'zest' for work, you're challenged, motivated and inspired again.

Is all this possible? Absolutely.

Registration is essential so hold your place now to avoid disappoint and reserve your seat at one of these limited events.

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Dates and Location

DATE	TIME	LOCATION	VENUE
4 Sept, 2007	9:30am – 1:30pm *lunch is included	London	Hilton Paddington
6 Sept, 2007	9:30am – 1:30pm *lunch is included	Bolton	Holiday Inn, Bolton

Your Investment

Make the decision now to invest a small amount of time in yourself and your practice - one that could repay itself many times over.

Best of all, you'll invest nothing more than your time in this valuable. Attendance is FREE. But registration is essential, so hold your place now.

Who Should Attend

We recommend that all partners attend to ensure that you "hit the ground running" on your return to the practice and get maximum results from the lessons learned.

Principa membership allows you to tap into a global network of like-minded peers and benefit from their expertise and experience-all while remaining very much in control of your own practice.

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Principa U Program Guarantee

All Principa U professional development programs carry a money back guarantee. If our training programs do not deliver what we promise they will, simply tell us before leaving the program and the tuition component of your investment will be promptly refunded.

Payment and Cancellation Terms

If you find you're unable to participate in a Principa U program that you've registered for, we'll naturally be disappointed. But we do understand that plans change and sometimes circumstances beyond your control dictate your calendar.

At the same time, we hope that you understand that when we accept your registration we confirm your attendance with the seminar venue, and in doing so, enter into a binding contract that guarantees we will pay for your attendance. Because of this we need to impose the following seminar cancellation policy for all Principa U programs:

• Security Deposit is non-refundable.
• Cancellations made 45 days or more prior to an event will incur no cancellation penalties.
• Cancellations made 30-44 days prior to an event will result in a 25% of fees penalty.
• Cancellations made 15-29 days prior to an event will result in a 50% of fees penalty.
• Cancellations made 8-14 days prior to an event will result in 75% of fees penalty.
• Cancellations made 0-7 days prior to an event will result in 100% of fees penalty.

Prices and agenda subject to change without notice.